A Crowded Field:)

The RE:tie has much to commend it.

However, in my wildest dreams would I ever have claimed that such a mundane, niche item could inspire too many folk to ponder improvements, especially those with an eco-cachet usually added.

However, after such high-profile entrants such as Rapstrap, we now have the Leaf Tie, by LufDesign.

Another welcome complement to 'the pool', especially if it focusses attention on the potential of rethinking this very ubiquitous and useful bit of kit. Certainly all the potential uses are well worth adding to RE:tie's application list.

Whilst any clever cable tie design evolutions great complementary profile boosts, I have still to ruefully reflect that it seems making new stuff to sell for money (albeit in a good cause) will get more attention. Especially when so darn pretty and well framed.

ps: A plug for the latest YouTube demo

However, one must at least try to claim a slight edge on the cost and even enviro stakes, by being free, simply re-using existing materials in second use redesign, and not needing any additional plastic packaging to market.

And any profits we might make will doubtless get ploughed into more 'doing' innovations.

But, while I'm at it, Sunday continued to prove an odd, if rewarding day for other opportunities:

Does packaging design affect littering?

Welcome to the RE:tie Blog!

I have some explaining to do.. pronto.

This blog has lurked awhile (see last post), and was set up as a complement for RE:tie from Junkk.com

Now we have spun RE:tie off to its own blog, and are in the process of populating it.

So, sorry, it's a bit 'thin' at the moment, so it's always worth scooting back to Junkk Male RE:view for more background here and, thanks to further 'one day I'll sort it' archive/labelling cock ups... here

What goes around... can go around again

That's my strap line for the new RE:tie logotype.

And it becomes ever more pertinent as I read such as this...

Packagingnews - Keeping tabs on integrity - For obvious reasons (Junkk.com's RE:tie evolves from a tamper-evident closure), I am glad to read all this.

Especially when I read in the same piece that Innocent is working with Tetra-pack in the area of reducing plastics use by tons.

Imagine the impact if we can redesignate much that is currently impossible to reduce any further to reuse as well as viable recyclate.

With the added benefit of inspiring the buying consumer as much as the box-tickers and target meeters.