Friday, April 17, 2009

What goes around... can go around again

That's my strap line for the new RE:tie logotype.

And it becomes ever more pertinent as I read such as this...

Packagingnews - Keeping tabs on integrity - For obvious reasons ('s RE:tie evolves from a tamper-evident closure), I am glad to read all this.

Especially when I read in the same piece that Innocent is working with Tetra-pack in the area of reducing plastics use by tons.

Imagine the impact if we can redesignate much that is currently impossible to reduce any further to reuse as well as viable recyclate.

With the added benefit of inspiring the buying consumer as much as the box-tickers and target meeters.

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