tag:blogger.com,1999:blog-65774313269154104772024-03-14T08:25:49.138-07:00RE:tied in KnotsEmmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.comBlogger22125tag:blogger.com,1999:blog-6577431326915410477.post-66797588910913087522014-06-03T09:32:00.000-07:002014-06-03T09:32:29.935-07:00Bingo!OK, this blog pretty neglected, (in favour of <a href="http://Junkk.com/">Junkk.com</a> mainly, and even then...).<br />
<br />
However, this little TVC really has perked up my interest in RE:tie's potential again.<br />
<br />
<span class="Apple-style-span" style="font-family: Verdana;"><a href="https://www.youtube.com/watch?v=rWgCQgzJOU4&feature=player_embedded">https://www.youtube.com/watch?v=rWgCQgzJOU4&feature=player_embedded</a></span><br />
<br />
Is it possible the biggest brand in the world may be seeing the potential of second use?<br />
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Trying to get more info now.Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-42384894232701378992013-02-25T07:13:00.002-08:002013-02-25T07:13:41.555-08:00Be first, be fast, & stay ahead of the competition<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Preoccupations elsewhere have rather stalled my efforts on behalf of RE:tie, but I do maintain an ongoing interest in matters IP.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<a href="http://www.bbc.co.uk/news/world-europe-21510198"><span class="Apple-style-span" style="color: blue; font-family: Verdana, sans-serif;">http://www.bbc.co.uk/news/world-europe-21510198</span></a><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I know Trevor (if not well enough to call him that probably) a bit, and it's hard not to get caught up with his infectious enthusiasm for 'inventing.</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">It's also not hard to detect a certain frustration with the words vs. deeds of most of 'them' involved in the IP process... who would not exist but for the 'us' that actually create new ideas out of thin air.</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">On this new initiative I can only welcome what may make things easier, quicker and one hopes cheaper.</span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">However I stumble here: </span></div>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; line-height: 18px;"><i>'Under the old system patents had to be registered separately in every country, which made the process cumbersome and substantially more expensive than in the United States.</i>'</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; line-height: 18px;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; line-height: 18px;">My experience with the UK, EU and almost all other systems was pretty painless. It was only when the USPTO got their protectionist mitts on it all that the pear was crafted.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; line-height: 18px;"><br /></span>
<span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">"<i>Mr Baylis said a universal patent system should be introduced and intellectual property theft should be a criminal offence</i>".</span></div>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; line-height: 18px;">I might add a few more caveats to that.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; line-height: 18px;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; line-height: 18px;">For now I would be hard pressed to go near IP again, preferring to keep my money and invest it in the priorities in my title.</span>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-37922274678988025832013-02-12T10:02:00.000-08:002013-02-12T10:02:11.680-08:00Questions, answers, talking... vs. doing<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Once you hit 'post', there's really no point worrying about consequences.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">As you'll possibly gather, I was... expressing some frustration as I put digit to keyboard on reading this article on openability from a packaging industry trade magazine.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<a href="http://www.packagingnews.co.uk/in-depth/consumer-iq-open-questions/"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">http://www.packagingnews.co.uk/in-depth/consumer-iq-open-questions/</span></a><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Of course, as far as the ongoing mission to extol the virtues of RE:tie goes, it was all great. Pure vindication... of the problem it solves.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Just... I have been banging on about this for a while, make that years now.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">And, frankly, a lot involved in this story have been well aware of my interests, and possible contribution.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Which is why not even knowing about this until I read it, much less not seeing some useful contributions we could make incorporated, all added to the overall sense of vex.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The medium knows all about it; I even offered to present all the findings from the market research, which includes public views on this. No response.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Of course I wrote to Hat Trick, makers of the TV show inspiring this. Nada.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">AGE knows all about it. I was told, once, that when RE:tie was in the market they'd throw full support behind it. I guess that person was in another dept. or has moved on.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Certainly all the major cap manufacturers are aware, plus brand managers and retail marketing gurus.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><i>“Companies can’t work out the return on investment from making things easier to open,”</i></span></span><br />
<span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span></span>
<span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Er... isn't that their main job?</span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Even some of the academics/research bodies listed are. After a previous outing on grey market potential I tried to touch base. A few responded, but again my efforts to reach out have met with silence.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Anyway, a few new names to contact and avenues to explore... baby steps.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Given how often folk seem keen to talk on this subject, such sudden retreat into closed ear territory is still hard to understand. Or is it?</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="line-height: 21px;"><i>“No one wants to be the first mover... It’s too much of a risk.”</i></span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="line-height: 21px;"><br /></span></span>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="line-height: 21px;">This really seems a nation that has decided its role in future is to be first... at being second.</span></span>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-60773736477393182352012-11-02T05:27:00.000-07:002012-11-02T05:27:20.091-07:00IP...oh<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Time to reinvigorate this blog with a post.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Today I was intrigued by this tweet from the IPO:</span><br />
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="23051538" href="https://twitter.com/The_IPO" style="text-decoration: none;"><span class="Apple-style-span" style="color: black; font-family: 'Trebuchet MS', sans-serif;"><span class="fullname js-action-profile-name show-popup-with-id"><b>IPO.GOV.UK</b></span> <span></span><span class="username js-action-profile-name" style="direction: ltr; unicode-bidi: embed;"><s style="text-decoration: none;">@</s><b style="font-weight: normal;">The_IPO</b></span></span></a></div>
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<span class="Apple-style-span" style="color: black; font-family: 'Trebuchet MS', sans-serif;"><a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23dragonsden&src=hash" style="text-decoration: none;"><s style="text-decoration: none;">#</s><b style="font-weight: normal;">dragonsden</b></a> is taking a break and will return on 11/11. Come back then to read our blog mentioning all IP on programme <a href="http://www.ipo.gov.uk/dd2012.htm">http://www.ipo.gov.uk/dd2012.htm</a></span></div>
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">In part, because while it is many things, I would not err on calling the programme <i>'</i><span class="Apple-style-span" style="line-height: 16px;"><i>all about everyday inventors, designers, creators or entrepreneurs pitching their innovative business ideas to a panel of successful investors'</i>.</span></span></div>
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<span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Entertaining, yes, but also a ruthlessly controlled TV programme dedicated more to making going TV than anything else. And while the guys pitching may seem 'everyday', they are also carefully selected, and not always for the awesomeness of the idea as much as how the Dragon's can savage it. Equally, I'd be hard pressed to equate the investors and their mindsets with most I have met... or would want to.</span></span></div>
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<span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Actually this programme has already crossed my radar, and on matters IP, through what I had feared (unfounded) was a direct competitor garnering vast support and publicity: the <a href="http://www.rapstrap.com/">Rapstrap</a>. As it turns out, though similar in many ways (cable tie, eco, etc), it was actually a vastly different concept/product. In fact it was in many ways a great complement, so I wished them well. Their success could only help RE:tie.</span></span></div>
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<span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Then I read this: <a href="http://ipkitten.blogspot.co.uk/2009/03/rapstrap.html">http://ipkitten.blogspot.co.uk/2009/03/rapstrap.html</a></span></span></div>
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<span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Hmn.</span></span></div>
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<span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">I'll leave what I though then (and no correction/update I can find since bar <a href="http://en.wikipedia.org/wiki/Rapstrap">this</a> or <a href="http://www.ipo.gov.uk/op2608.pdf">this</a> from 3 years ago) to a comment below the factual blurb:</span></span></div>
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<span class="Apple-style-span" style="line-height: 16px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></span></div>
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><i><span class="Apple-style-span" style="line-height: 16px;">'</span><span class="Apple-style-span" style="line-height: normal;">What I find interesting here is that two so called <a href="http://www.rapstrap.com/company">sophisticated investors </a>were prepared to invest in a product based business without any significant due diligence on the IP front. Also a company was prepared to place an order of £36 million in ignorance!!'</span></i></span></div>
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<span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">By most measures, how is it possible for the country's 'top' ideas investment programme to get a brilliant idea as far as they did... only to discover there were huge potential problems on the due diligence around IP?</span></span></div>
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<span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></span></div>
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<span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">And how is the UK's IPO pushing a programme where such things seem, at best, an afterthought? Even if the UK aspect is resolved, the UK IPO does seem more tolerant of crossover similarities, if heading to the US market, given my experience I wish them luck.</span></span></div>
Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-14067653215656060872012-10-20T04:28:00.000-07:002012-10-20T04:28:09.435-07:00AWARD - World Juice 2012<span style="font-family: "Trebuchet MS",sans-serif;">Barcelona for two days and a night?</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">When that night is in the exotic seafront <a href="http://www.hotelartsbarcelona.com/">Hotel Arts</a>, and the reason is to be present as nominee for the Best Sustainability Initiative of <a href="http://worldjuice.agraevents.com/awards/">The World Juice Awards 2012</a> ?</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
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<span style="font-family: "Trebuchet MS",sans-serif;">Who wouldn't?</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">So I didn't. </span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">There was method to the madness.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">First up, there is no such thing as no excuse for PR, and an award can't hurt.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">But, more importantly, one gets to run shoulders (at a usual few thousand Euro per delegate conference) with the kind of folk who may yet take an interest in my little invention.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">Anyway, first the less good news: I didn't win. Close, but no cigar. Runner-up only. But still creditable given the competition, and many others who were not shortlisted. </span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">OK, enough about me. Losers are not interesting.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">However, a few of the seminars I was able to attend were. Very. And useful. So much so that at the Q&A to all I was at, the Junkk.com rep's hand was constantly up.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLvHsx8CyScb-uYThV_M7nvR6gD1NCzCVK8kDUvkfPk4f9c9E2PNSSe67fGbGl6KGJclbDtXySsWzpbq8bEyyRm_TE8HwM_ajJNBgYZJe_jreetFuEXyCNiJWcIa2GtvGC5OiWQhgPB4Ks/s1600/WorldJuiceHall.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="70" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLvHsx8CyScb-uYThV_M7nvR6gD1NCzCVK8kDUvkfPk4f9c9E2PNSSe67fGbGl6KGJclbDtXySsWzpbq8bEyyRm_TE8HwM_ajJNBgYZJe_jreetFuEXyCNiJWcIa2GtvGC5OiWQhgPB4Ks/s320/WorldJuiceHall.jpg" width="320" /></a></div>
<br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">So let me pop in a little, highly personal, 'review' of those I managed to catch (with a few pictures too - they're taken from the audience, so not great quality):</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<b><span style="font-family: "Trebuchet MS",sans-serif;">Examining NPD within the Smoothie Category</span></b><br />
<i><span style="font-family: "Trebuchet MS",sans-serif;">James Ajaka - Chief Nudie - <a href="http://www.nudie.com.au/">Nudie Foods Australia</a></span></i><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">Very much in the mould of Innocent here, the product(s), person and style was appealing.</span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">They for sure have benefited from being direct and honest with their consumer audience, to the extent of creating labelling that 'tells it as it is', even admitting that their oranges were not domestic during the drought that meant local sourcing was not possible. Admirable. </span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">Sadly I missed most of his talk by only just arriving, but had a good chat afterwards.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<b><span style="font-family: "Trebuchet MS",sans-serif;">Embedding Sustainability into the DNA of a Packaging Company</span></b><br />
<i><span style="font-family: "Trebuchet MS",sans-serif;">Dagfinn Hansen - Senior Mgr, Corp Environment - <a href="http://www.elopak.com/">Elopak Norway</a></span></i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM00_r02O3Y4_lCD4OX65YzWrsc4DOJ3sSW46pRDimrxHnoUuv7JoaQ19YDO_cCbcg_KkfKX89_BkJmmEk_UnuzQpj0RnTy4NmWaIN9v8Ijb7BTgxMTYLDIQiiBo6VCm77H9vm4vazZUZd/s1600/EloPakCarton.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM00_r02O3Y4_lCD4OX65YzWrsc4DOJ3sSW46pRDimrxHnoUuv7JoaQ19YDO_cCbcg_KkfKX89_BkJmmEk_UnuzQpj0RnTy4NmWaIN9v8Ijb7BTgxMTYLDIQiiBo6VCm77H9vm4vazZUZd/s320/EloPakCarton.jpg" width="262" /></a></div>
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">As the category and conference sponsor, a good one to catch. </span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">Not least because these guys are in the business of packaging.</span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">Norwegian-based, Elopak have the commitment to sustainability for which Northern Europe, and its brands, are renowned.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">'Boss' Mr. Wright was quoted as saying <i>'What you can measure, you can manage'</i>, so the numbers were a key aspect here. And they are prepared to place a $ value on consumer innovation.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">It also seems they have thrown a lot behind this, coming up with a plan called 'Futureproof 2020'.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">So, big on insiprational quotes, they have a strategy based on the nautical saying 'If you have no direction, no wind will be positive for you'.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">While they were big on the '3P's' - People, Profit, Planet - they are sadly more interested in only 2 'R's': recyclability and renewability. Reuse was mentioned, but only in the context of recycling. I'll have to see if I can persuade them to 'tweak' that (in this chart caps as part of the supplier chain are an aspect over which they.... currently... have no carbon reduction control)!</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz-nMj6Rtoxe8CqToP6CX2EaDTbqm3RDoVyvxyW46keM_o4ArfH-v1jEWxeePDRE9SRNJ8BRGHKsNHumHvnrlY4Q9hDnTx17cdQLz-enr6Ll8LK5p5BfWpRMsiGJthhzBWx864de0uGh5s/s1600/EloPakSupplyChain.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz-nMj6Rtoxe8CqToP6CX2EaDTbqm3RDoVyvxyW46keM_o4ArfH-v1jEWxeePDRE9SRNJ8BRGHKsNHumHvnrlY4Q9hDnTx17cdQLz-enr6Ll8LK5p5BfWpRMsiGJthhzBWx864de0uGh5s/s320/EloPakSupplyChain.jpg" width="320" /></a></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">Especially as the mantra was that sustainability cannot, as I have found so often elsewhere, be viewed as a side stream, being required as an integral part of the business. Indeed, they have 6 pillars allocated to corporate management, and involve all the company in driving the value chain.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">They are seeking to create new heroes. Maybe I can yet interest them in acheiveing that.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<b><span style="font-family: "Trebuchet MS",sans-serif;">How Can We Push "Brand Value" to the Consumer</span></b><br />
<i><span style="font-family: "Trebuchet MS",sans-serif;">Sam Waterfall - <a href="http://www.healthymarketingteam.com/">Healthy Marketing Team UK</a></span></i><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">Another interesting one. </span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">My first thought was that pushing is never good; much better to embrace the consumer into the brand value, lured via end benefit.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">But he got me on board by empathising with all who have suffered, or are suffering from 'being ahead of their time'. I heard that!</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">He pushed the notion of being first vs. being better. </span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">Again that's a winner for RE:tie, but by being first <i>and</i> the best. Win-win!</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">However he also damped my mood somewhat by sharing that a new idea takes, on average, <b>7 years </b>to work into just the first glimmers of being embraced and accepted!</span><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAj1SH8h1Jbl3JQi6pB7kvTUUUZ0wj77-e6MlyJEFd7JuSCDmeNSyEewQJetlRzRqQHpNipo6B74eljwvYC7B-Kj6K3leXNBS_at7c2_qQf9Pj4KDwear2NVU7TybreOJyMYwPLU_FlDj0/s1600/HMTinnovation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAj1SH8h1Jbl3JQi6pB7kvTUUUZ0wj77-e6MlyJEFd7JuSCDmeNSyEewQJetlRzRqQHpNipo6B74eljwvYC7B-Kj6K3leXNBS_at7c2_qQf9Pj4KDwear2NVU7TybreOJyMYwPLU_FlDj0/s320/HMTinnovation.jpg" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">He shared some interesting case histories, including a Soya one, culminating in a bottle design that contained the same old soya milk, but was premier priced because of the brand values coferred by the packaging and marketing. And popular.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">Now, what about a simple redesign that has a perceived additional value to the consumer of 2p (see research thread, plus both green and grey market benefits on top? Hmnnnn?</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<b><span style="font-family: "Trebuchet MS",sans-serif;">Examining the Latest Consumer Trends for Juice & how to use them to Structure NPD</span></b><br />
<i><span style="font-family: "Trebuchet MS",sans-serif;">David Bird, Senior Analyst - <a href="http://www.datamonitor.com/">DataMonitor</a></span></i><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">Finally, some more 'pure' research. </span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">This was very much viewed as 'new' vs. 'old', while I still see great potential for giving what is old, estabslsihed, but maybe tired.... a new lease of life too.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivgyfZO_CqQANAq8EoqX0K_EOueRFydJraRIsfZxDfgy7pKc8Zn6eC0Q7ayW52dp2_Tx-fh3AJcUqgHZ_hhboYkK63e7v-uaN9HYqQ_yTzVwPQYgBdKtsfQCJt1E4Lvk_PpEtiTWrRl_Pq/s1600/DataMonConsumer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="243" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivgyfZO_CqQANAq8EoqX0K_EOueRFydJraRIsfZxDfgy7pKc8Zn6eC0Q7ayW52dp2_Tx-fh3AJcUqgHZ_hhboYkK63e7v-uaN9HYqQ_yTzVwPQYgBdKtsfQCJt1E4Lvk_PpEtiTWrRl_Pq/s320/DataMonConsumer.jpg" width="320" /></a></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">Because... 80-90% of 'new' products don't make it. Many reasons, but innovation often fails by not meeting consumer needs. But also... they can be put off by what is not familiar.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">I see this as a vindication for the evolution that RE:tie represents.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">He too shared some new, innovative packaing. Including a Sainsbury's juice carton that I hade never seen or heard of, but is an award winner (must try and locate it!).</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOziese62JEGWXl8yu-QYaR7_DN0Jc_DLuw4gN8wB613-_dgQGla0xIwstDgmtJWIqFE83pURF56cnxv6-TloZxTk3tfsa0aY1-w-GBCWmyaftwvBkNP1G4i9jpAfPlINaIJRR-5naRZVY/s1600/DataMonPacks.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOziese62JEGWXl8yu-QYaR7_DN0Jc_DLuw4gN8wB613-_dgQGla0xIwstDgmtJWIqFE83pURF56cnxv6-TloZxTk3tfsa0aY1-w-GBCWmyaftwvBkNP1G4i9jpAfPlINaIJRR-5naRZVY/s320/DataMonPacks.jpg" width="320" /></a></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">I found it intriguing, because that looks like a very expensive, non-eco design (multiple components and materials), and while there is a benefit (visual measure of portions), hardly the most necessary or earth-shattering to throw weight behind.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">It reminds me that Sainsbury's did try the milk pouch with some hefty A&P support, but this doesn't seem to have really caught on yet, if at all.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">And on the matter of A&P, in the Q&A I aksed about the amounst needed in support of such new ideas, but David did not know as not his area. He did say he didn't think support of this nature was necessary, but I had to and still doubt that.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">Still, some interesting market data on top.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
<span style="font-family: "Trebuchet MS",sans-serif;">With luck, some of it may yet pay dividends. But if not, I got in a bit of great sightseeing as I waited for the bus:)</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlAMK9H1G6mHP4Blnv-wWZph2vp-0r3urV1Jo7y_HYUhlXNaR_3BSdJquqYIhYkIbVXQZUD8_eVmY6iOksjK45gyfGIqp6HQabOSBkBUovwwN9LjkBBESUM8V5cB2GyJgg487SrTo9rNX2/s1600/BarcColumn.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="70" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlAMK9H1G6mHP4Blnv-wWZph2vp-0r3urV1Jo7y_HYUhlXNaR_3BSdJquqYIhYkIbVXQZUD8_eVmY6iOksjK45gyfGIqp6HQabOSBkBUovwwN9LjkBBESUM8V5cB2GyJgg487SrTo9rNX2/s320/BarcColumn.jpg" width="320" /></a></div>
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<br />Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-8959750851160682622012-09-24T03:02:00.000-07:002012-09-24T03:02:32.088-07:00RE:tie Shortlisted in World Juice Awards<a href="http://junkk.blogspot.co.uk/2012/09/good-news-for-wet-monday.html">http://junkk.blogspot.co.uk/2012/09/good-news-for-wet-monday.html</a>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-30870844409880951762012-06-08T08:23:00.001-07:002012-06-08T08:23:30.330-07:00REUSEDviaJUNKK.COM - IP Issues<div style="font-family: Verdana,sans-serif;">
Let's just say I am not happy.</div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
<a href="http://junkk.blogspot.co.uk/2012/06/ip-ip-hoo-no-make-that-boo.html">http://junkk.blogspot.co.uk/2012/06/ip-ip-hoo-no-make-that-boo.html</a></div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<span style="font-family: Verdana,sans-serif;">Some might say... with good reason.</span>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-54035505257339774972012-05-24T06:14:00.002-07:002012-05-24T07:42:37.212-07:00CATEGORY - AGE ISSUES<div style="font-family: Verdana,sans-serif;">
Time to give this neglected blog a boost.</div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
And add a category at least to archive stuff that seems pretty pertinent to the 'grey' market aspects of the RE:tie.</div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
<b>Articles</b></div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
<a href="http://www.smartplanet.com/blog/global-observer/designing-better-products-for-an-aging-global-population/5611">http://www.smartplanet.com/blog/global-observer/designing-better-products-for-an-aging-global-population/5611</a><br />
<br />
<a href="http://www.blogger.com/goog_168902710">http://www.greenerpackage.com/corporate_strategy/sustainability_among_trends_shaping_future_food_and_beverage_packaging? </a></div>
<div style="font-family: Verdana,sans-serif;">
</div>
<div style="font-family: Verdana,sans-serif;">
<br />
<b>Companies</b></div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
<a href="http://www.inclusivedesigntoolkit.com/">http://www.inclusivedesigntoolkit.com/</a></div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<a href="http://silvergroup.asia/" style="font-family: Verdana,sans-serif;">http://silvergroup.asia/</a>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-49179542406728236882011-07-28T06:48:00.000-07:002011-07-28T06:48:45.496-07:00Another Day, Another (possibility of getting noticed enough to make a) Dollar<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG67MiqPDqAU-mQkjCwWk-zFP7YQfltEHQkitBAeFFfzarnXPN3Pl3pg5GwWCj17zy2Z0YjIilew-2GiFuzklELp1W-fFMIiwJC4MTLQ5EcusaDs0BzU1nXPgINp6fNVzVQ0E6MXoL1Q14/s1600/REtieAppleAward.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG67MiqPDqAU-mQkjCwWk-zFP7YQfltEHQkitBAeFFfzarnXPN3Pl3pg5GwWCj17zy2Z0YjIilew-2GiFuzklELp1W-fFMIiwJC4MTLQ5EcusaDs0BzU1nXPgINp6fNVzVQ0E6MXoL1Q14/s1600/REtieAppleAward.jpg" /></a></div>Have to say, this is rather nice.<br />
<br />
Full story (so far) <a href="http://junkk.blogspot.com/2011/07/with-luck-therell-be-food-too.html">here</a>.Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-68952884959617995392011-07-08T07:39:00.000-07:002011-07-08T07:39:25.562-07:00Hey, reuse in action<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJJuteXsZs3lB0luW3o3JreO4RoiYqMDBSmN2AftgJwncVlJ4hTw39TGxiCeGN4A-WnOCcgKUB6fsEviXosYiXIZTPuTaMkQzsmLa-hX0EElw0XJpGITr9i9lQfjePfv0oR0LkMlY5W31O/s1600/cap_straw.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJJuteXsZs3lB0luW3o3JreO4RoiYqMDBSmN2AftgJwncVlJ4hTw39TGxiCeGN4A-WnOCcgKUB6fsEviXosYiXIZTPuTaMkQzsmLa-hX0EElw0XJpGITr9i9lQfjePfv0oR0LkMlY5W31O/s1600/cap_straw.jpg" /></a></div>I've even reused the<a href="http://junkk.blogspot.com/2011/07/amazing-what-lateral-thinking-can-do.html"> blog text</a>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-16774567151479554402011-06-20T04:13:00.000-07:002011-06-20T04:13:00.838-07:00But... will they 'BUY' it?It's all well and good having a lauded and awarded concept.<br />
<br />
The tricky part comes when the consumer gets to judge.<br />
<br />
Will they like it?<br />
<br />
Will they buy it?<br />
<br />
<a href="http://www.scribd.com/doc/37473747/Junkk-MR-Report-Apps">The answer to both, it seems, is yes.</a><br />
<br />
Thing is, with RE:tie, even though the public like it enough to feel comfortable paying around 2p extra for packaging it tops off, the actual cost to get into production is so small as to be infinitesimal, and no one is actually suggesting any extra costs.<br />
<br />
But it is worth pondering the last time folk expressed any interest in forking out more for the packaging.<br />
<br />
So it seems a marketing idea that all are more than happy to 'buy' into whichever way you look at it.Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-2525607133456829952010-12-03T01:49:00.001-08:002010-12-03T01:51:52.860-08:00What's the (re)use of a re-design?More folk read Junkk.com first.<br /><br />Hence I have decided to post there and just copy here if it's a story that applies to both.<br /><br /><a href="http://junkk.blogspot.com/2010/12/polishing-things-unduly-receiving.html">http://junkk.blogspot.com/2010/12/polishing-things-unduly-receiving.html</a><br /><br />Hope that works/makes sense... :)Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-66944184269846975942010-12-01T04:14:00.000-08:002010-12-01T04:17:23.886-08:00Karma rulesToo many twitter feeds, not enough time.<br /><br />Today saw a big step-up in RE:tie's fortunes... I hope:<br /><br /><a href="http://junkk.blogspot.com/2010/11/important-day-for-retie.html">http://junkk.blogspot.com/2010/11/important-day-for-retie.html</a>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-10022725161877114952010-12-01T04:12:00.000-08:002010-12-01T04:14:40.452-08:00RE:tie marketing contact emailA nice marketing lady suggested we be easier to contact.<br /><br />This will have to do, for now: peter[at]junkk.com and info[at]junkk.comEmmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-91948069788154027232010-06-28T01:13:00.001-07:002010-06-28T01:33:14.569-07:00A Crowded Field:)The RE:tie has much to commend it.<br /><br />However, in my wildest dreams would I ever have claimed that such a mundane, niche item could inspire too many folk to ponder improvements, especially those with an <span class="blsp-spelling-error" id="SPELLING_ERROR_0">eco</span>-cachet usually added.<br /><br />However, after such high-profile entrants such as <a href="http://www.rapstrap.com/products_out_now.asp?section=products&page=out_now"><span class="blsp-spelling-error" id="SPELLING_ERROR_1">Rapstrap</span></a>, we now have <a href="http://holykaw.alltop.com/amazing-cable-tie-design">the Leaf Tie</a>, by <a href="http://www.lufdesign.com/"><span class="blsp-spelling-error" id="SPELLING_ERROR_2">LufDesign</span></a>.<br /><br />Another welcome complement to 'the pool', especially if it <span class="blsp-spelling-error" id="SPELLING_ERROR_3">focusses</span> attention on the potential of rethinking this very <span class="blsp-spelling-corrected" id="SPELLING_ERROR_4">ubiquitous</span> and useful bit of kit. Certainly all the potential uses are well worth adding to RE:<span class="blsp-spelling-error" id="SPELLING_ERROR_5">tie's</span> application list.<br /><br />Whilst any clever cable tie design evolutions great complementary profile boosts, I have still to ruefully reflect that it seems making new stuff to sell for money (albeit in a good cause) will get more attention. Especially when so darn pretty and well framed.<br /><br />ps: A plug for the latest <a href="http://www.youtube.com/user/Junkkcom#p/a/u/0/0fs7IT_YZqc">YouTube demo</a><br /><br />However, one must at least try to claim a slight edge on the cost and even <span class="blsp-spelling-error" id="SPELLING_ERROR_6">enviro</span> stakes, by being free, simply re-using existing materials in second use redesign, and not needing any additional plastic packaging to market.<br /><br />And any profits we might make will doubtless get ploughed into more 'doing' innovations.<br /><br />But, while I'm at it, Sunday continued to prove an odd, if rewarding day for other opportunities:<br /><a href="http://your.kingcounty.gov/solidwaste/ecoconsumer/blog.asp?ID=90"><br />Does packaging design affect littering?</a>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-3604003120423514222010-03-11T07:07:00.000-08:002010-03-11T07:16:18.990-08:00Welcome to the RE:tie Blog!I have some explaining to do.. pronto.<br /><br />This blog has lurked awhile (see last post), and was set up as a complement for RE:tie from <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Junkk</span>.com<br /><br />Now we have spun RE:tie off to its own blog, and are in the process of populating it.<br /><br />So, sorry, it's a bit 'thin' at the moment, so it's always worth scooting back to <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Junkk</span> Male RE:view for more background <a href="http://junkk.blogspot.com/search/label/Junkk%20-%20RE%3Atie">here</a> and, thanks to further 'one day I'll sort it' archive/labelling cock ups... <a href="http://junkk.blogspot.com/search/label/RE%3Atie">here</a>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-45119530103861961122009-08-10T09:02:00.000-07:002009-08-10T09:10:26.384-07:00So, is it hop on board, or off my bike?<a href="http://www.smartplanet.com/people/blog/pure-genius/4-qualities-of-successful-innovation/532/">4 qualities of successful innovation</a>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-43478267768841990962009-08-05T09:06:00.000-07:002009-08-05T09:14:36.838-07:00Just make sure you have the IP locked downSpringwise - <a href="http://springwise.com/marketing_advertising/conceptfeedback/">feedback of marketing concepts</a><br /><a href="http://www.checkyourimage.com/"><br />http://www.checkyourimage.com/</a><br /><br /><a href="http://www.conceptfeedback.com/">http://www.conceptfeedback.com/</a>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-38856272365026365732009-08-04T06:23:00.000-07:002009-08-04T06:25:50.987-07:00CATEGORY - PrototypingAs with Junkk's categories, as I get 'em I'll share<br /><br /><span style="font-weight: bold;">Prototyping</span><br /><br /><a href="http://packagingnews.co.uk/news/903912/Prototypes-Giving-design-extra-dimension/?DCMP=EMC-PackagingDailyBulletin">Prototypes: Giving design an extra dimension</a>Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-84552502895624911792009-07-29T23:39:00.000-07:002009-07-29T23:42:41.983-07:00A tale of two views<a href="http://www.telegraph.co.uk/culture/tvandradio/5934243/Dragons-Den-row-War-of-words-between-inventor-Trevor-Baylis-and-Dragon-James-Caan.html">Dragon's Den row: War of words between inventor Trevor <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Baylis</span> and Dragon James <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Caan</span></a><br /><br />I must declare an interest: I am with Trevor here.<br /><br />As for Mr. <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Caan</span> and his lucrative, ratings-hungry TV show, I think Mandy Rice Davis had a phrase for his views.Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-87092195584807615812009-04-29T23:24:00.000-07:002009-04-29T23:27:26.095-07:00Will the last bean-maker in the country...<a href="http://blogs.telegraph.co.uk/richard_tyler/blog/2009/04/29/recession_takes_its_toll_on_british_innovation">Recession takes its toll on British innovation</a><br /><br />Having just committed to some £20k of my own money on just the first stage of patents around the world, I am indeed hoping this will prove a better investment.<br /><br />I had hoped to get a bit of grant support for my International Gold Medal-winning design, especially from a new 'Proof of Concept' fund.<br /><br />However, despite it being very certain to be assisted by more <span class="blsp-spelling-error" id="SPELLING_ERROR_0">IP</span> protection, further prototyping and some market research, I was told by one of the scores of <span class="blsp-spelling-error" id="SPELLING_ERROR_1">officed</span>, staffed and mightily <span class="blsp-spelling-error" id="SPELLING_ERROR_2">comms</span> budgeted quangos not to bother applying as they didn't think it would qualify. And have, as yet, to explain why.<br /><br />I think there might be growth on pen-pushing, target-meeting and box-ticking areas though.<br /><br />Good for unemployment figures. Not so great for creating areas that can generate income.<br /><br />I think we are headed towards being a nation of bean counters. And if all end up just counting beans, where will the beans be coming from to feed our families?Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0tag:blogger.com,1999:blog-6577431326915410477.post-74386348986109944962009-04-17T09:12:00.000-07:002009-04-21T03:32:52.947-07:00What goes around... can go around again<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi43AkxWNMTj4mCu5FoPpE-USZ4fKv7_H07wbBEPhOefEaNpZQfXLJDTUOcADnIC3Rzw9yh2xFLe_i4dC0n9rhZ4O6EZYRAdJ8vjYHA4lzlB-EvoU_xOGezBGoC6MiyiHjis9OitVoxkMPx/s1600-h/RE-tie+Logotype+%26+strap.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 125px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi43AkxWNMTj4mCu5FoPpE-USZ4fKv7_H07wbBEPhOefEaNpZQfXLJDTUOcADnIC3Rzw9yh2xFLe_i4dC0n9rhZ4O6EZYRAdJ8vjYHA4lzlB-EvoU_xOGezBGoC6MiyiHjis9OitVoxkMPx/s400/RE-tie+Logotype+%26+strap.jpg" alt="" id="BLOGGER_PHOTO_ID_5327088841490595730" border="0" /></a><br />That's my strap line for the new RE:tie logotype.<br /><br />And it becomes ever more pertinent as I read such as this...<br /><br /><span class="blsp-spelling-error" id="SPELLING_ERROR_0">Packagingnews</span> - <a href="http://packagingnews.co.uk/news/878144/Keeping-tabs-integrity/?DCMP=EMC-MaterialsWeeklyBulletin">Keeping tabs on integrity</a> - For obvious reasons (<span class="blsp-spelling-error" id="SPELLING_ERROR_1">Junkk</span>.<span class="blsp-spelling-error" id="SPELLING_ERROR_2">com's</span> RE:tie evolves from a tamper-evident closure), I am glad to read all this.<br /><br />Especially when <a href="http://www.packagingnews.co.uk/news/899411/Innocent-removes-seal-Tetra-cartons-first-FSC-packs-launch/">I read in the same piece</a> that Innocent is working with Tetra-pack in the area of reducing plastics use by tons.<br /><br />Imagine the impact if we can <span class="blsp-spelling-error" id="SPELLING_ERROR_3">redesignate</span> much that is currently impossible to reduce any further to reuse as well as viable <span class="blsp-spelling-error" id="SPELLING_ERROR_4">recyclate</span>.<br /><br />With the added benefit of inspiring the buying consumer as much as the box-tickers and target <span class="blsp-spelling-error" id="SPELLING_ERROR_5">meeters</span>.Emmahttp://www.blogger.com/profile/11550976834509947355noreply@blogger.com0